For FAIR, a UK-based company aiming to make digital asset creation, collection, and curation accessible to everyone, we introduced a design foundation covering brand identity principles and product concept.

The vibe of FAIR is achieved by using an eclectic combination of expressive and functional typography sets, flat colors, imagery, and special layout principles. These elements address the core of FAIR’s design concept by elevating the meaning of ATTRACTOR to an extreme.

AS AN ATTRACTOR, FAIR accumulates scattered culture forms into an ultimative snapshot of anything contemporary.