Design Foundation: Brand Identity, Product Vision for Silk & Silk Road
‍On a literal level, Silk is a thread — one of many kinds. It’s a thread that connects artists with curators, collectors, and collaborators. Thin yet durable, often unrecognizable at first glance, it holds tight and forms strong connections.

On a deeper level, what seemed to be a thread turns out to be a form of hallucination, of human or AI origin. A closer look reveals that it’s actually a cut-out, a notch — a gateway to another space. Light shines through, guiding the way.